His Excellency the Ambassador of the Kingdom of Morocco to the United Arab Emirates paid an official visit to the headquarters of Asfaar Group, a global investment and development firm with expanding interests across Africa and the Middle East.

The visit focused on strengthening bilateral cooperation between Morocco and Asfaar, with discussions centered on sustainable investment, regional tourism development, digital transformation, and cross-border infrastructure initiatives.

The Ambassador was welcomed by the Chairman and executive leadership of Asfaar Group, who presented the company’s investment portfolio and its strategic vision for inclusive growth across Africa.

“Morocco remains a gateway to Africa and a trusted partner in advancing shared prosperity across the continent,” said His Excellency. “Our visit to Asfaar reflects a mutual desire to build partnerships that deliver real value to our people.”

Asfaar’s leadership expressed appreciation for the visit and reaffirmed their commitment to collaborating with key stakeholders in Morocco to unlock regional potential through innovative and people-focused projects.

This engagement aligns with broader regional goals of fostering economic integration, South–South cooperation, and scalable development solutions across North and West Africa.